Set&SeekTHE MARKET WE ARE JOINING
People pay for dating apps. They are just tired of the ones they have.
$3.5 billion
Match Group (Tinder, Hinge) made in 2025
Source
$966 million
Bumble made in 2025
Source
350 million
people use dating apps worldwide
Source
23 million
of them pay for extras
Source
That gap is our opening: a calmer, safer way to date.
Public 2025 company reports and Business of Apps (2026). Not Set&Seek results.
WHO WE REACH
01
California, Texas, Florida and New York hold a third of all single adults.
02
9.7 million singles are on a dating app right now. Up to 46% of adults feel lonely.
03
Florida has the most lonely, always-online singles. Our $19.99 sits between Tinder and Hinge.
04
Most singles over 50 have never used a dating app. Each group of states needs its own approach.
05
Not decided yet. These are the options; the top three look strongest.
FloridaBEST BET
Most lonely, always-online singles. Large 40+ crowd.
CaliforniaBEST BET
Biggest pool: 15.4M singles. Costly to reach.
TexasBEST BET
Large pool, lower ad costs than CA or NY.
New York
Dense and online, but crowded with competitors.
DC, NM, NV
Over half of adults single. Small, cheap test markets.
Alaska, Oregon
Loneliest states. Good fit for video dates from home.
Plan: test in one market, grow once sign-ups are near 50/50 women and men, go national once subscriptions cover ad spend.
Sources: U.S. Census (2024), Pew Research (2022, 2025), state loneliness survey (2024), Match Group Q3 2026 report. Estimates apply national rates to state populations; not Set&Seek results. Ad-cost comparisons are general estimates.
WHY WE MARKET
Anyone can be on Set&Seek without lifting a finger — no swiping marathon, no pressure. The moment someone's ready, one tap sets a time or seeks one. Low effort to join, high intent when it matters.
CAMPAIGN SIZE
SCENARIO
MARKETING LAYERS
LAYER 01
$10,844
gross per creator · ~$5,000 fee each · 4 creators · 2.2×
Real scenario
A single creator with 300K–800K views posts: “Friday, 7 PM. Request my time on Set&Seek.” Fans join to seek that slot.
Intent: Turn a follower into an account in one action — request a set time.
Why: Directive ask, not “download the app.” A real date at a real time drives sign-ups.
Views
2.4M
Sign-ups
14.4K
Buyers
1,152
Gross
$43,377
LAYER 02
$10,844
gross per creator · ~$5,000 fee each · 4 creators · 2.2×
Real scenario
A male lifestyle creator posts his Thursday 8 PM slot and asks viewers to seek it with a Spotlight request.
Intent: Balance both sides of the market so every seeker has times to request.
Why: Dating apps fail when one side is empty. Two-sided posting keeps supply and demand matched.
Views
2.4M
Sign-ups
14.4K
Buyers
1,152
Gross
$43,377
LAYER 03
$2,410
gross per partner · ~$3,333 avg fee · 3 coaches + 6 communities
Real scenario
A dating coach hosts a Friday video-date night: “Set your time and join us.” Podcasts and groups share the same night.
Intent: Reach intentional, older and serious daters who ignore influencer content.
Why: Trusted voices convert higher-intent singles — the users most likely to pay.
Views
1.2M
Sign-ups
7.2K
Buyers
576
Gross
$21,689
LAYER 04
$20K
Boosts best-performing posts
Real scenario
Top creator posts from week one are boosted on TikTok, Reels and YouTube Shorts in launch markets.
Intent: Scale only what already works, targeted to stay-in cities.
Why: Organic proves the message; paid multiplies it at a known cost.
LAYER 05
$10K
Testimonials · infomercial · ops
Real scenario
Creators who actually used the app share their experience: backgrounds, talking first, no dressing up. Plus a short explainer video.
Intent: Build trust after the first click so sign-ups stick and buy.
Why: Genuine experience converts better than ads. Only verified, disclosed stories are published.
Plans $91,555 · Spotlight $14,022 · Extra Seek $2,866. Gross, not profit.
SLOW INCOME · ADD-ONS
Spotlight Time $3.99
$3,447 /mo
576 buyers × 1.5 per month
Extra Set $2.99
$4,306 /mo
720 buyers × 2 per month
Extra Seek $1.99
$3,439 /mo
864 buyers × 2 per month
Extra Date $4.99
$1,437 /mo
288 buyers × 1 per month
Estimates: 14,400 active users (40% of sign-ups) buy extras at 2–6% monthly. Separate from the 30-day gross above. Not measured.
THE INVESTMENT CASE
30-day projections · not a return guarantee
| Scenario | Sign-ups | Plan buyers | Gross cash |
|---|---|---|---|
| Low | 18K | 900 | $31,989 |
| WorkingSelected | 36K | 2,880 | $108,443 |
| High | 60K | 6,000 | $235,774 |
MODELED ACQUISITION COST
$2.78
per sign-up
$34.72
per plan buyer
Gross cash is not profit. Validate conversion, repeat use and costs in the pilot before scaling.
THE OPPORTUNITY
TINDER
Public image
DUET
Safety risk
BUMBLE
Same core
SWIPE APPS
Swipe → match → text for days → maybe meet
SET&SEEK
Set or seek a time → talk first → video date from home
Markets where people stay in
Long winters
Minneapolis · Chicago · Detroit · Milwaukee · Buffalo
Extreme heat
Phoenix · Las Vegas · Houston · Tampa
Remote-work hubs
Seattle · Denver · Austin · Raleigh
Suburban + rural
Low-density metros nationwide
Expensive and passive: “download the app”
Paid social
Meta · TikTok · YouTube
Creator videos
Paid per-view placements
Campus ambassadors
Student networks
App store + search
Listings · keywords
Our edge: every post is a real date at a set time.
Competitor positioning reflects internal analysis and needs verification before public use. Launch markets are pilot hypotheses.
TIKTOK · INSTAGRAM REELS
Drafts · 2 women / 2 men
WOMAN 01
“I’ve tried most dating apps. Set&Seek is the first one that’s actually led to dates. I post a time when I’m available, and I’m meeting two of them in person next week.
We’ve already talked before we make plans, so it never feels like meeting a stranger.
I’m posting a date in the Featured tab Thursday at 8 PM. Request my time on Set&Seek.”
WOMAN 02
“I was tired of dates that went nowhere. Some nights I want to stay in and still meet someone.
On Set&Seek, I set a time or seek someone else’s. My last date had an Ibiza background — you could even hear the water.
He messaged beforehand asking to keep it comfortable. No pressure, no dressing up. Try Set&Seek.”
MAN 01
“I’m done with two weeks of texting that goes nowhere.
On Set&Seek, you pick a time. Set your own or seek someone else’s — the plan comes first.
A few good video dates in, one is turning into coffee next week. I’m setting a time Thursday at 8 PM. Request it on Set&Seek.”
MAN 02
“Some first dates feel like job interviews. I wanted something more relaxed.
My last Set&Seek date was from home with a beach background. We agreed to keep it casual and talked far longer than planned.
Want to stand out? Send a Spotlight request. They still choose who they meet.”
Draft scripts. Creators confirm their own experience before posting. Paid partnerships disclosed. Date promotions: 18+, no purchase necessary.
18,000 women · 18,000 men. Illustrative, not inferred from creator gender.
0.6% of views sign up 70% request a time 8% buy a plan
Lane split 40/40/20 is a planning allocation, not creator results. Payment is never required to enter a creator-date promotion.
Fees are estimated allowances: hosts $5K, coaches $5K, community/podcast buys $2.5K. Not confirmed quotes. Outreach target: 51 prospects (3 per placement).
25% Weekly ($7.99), 65% Monthly ($19.99), 10% Annual ($167.99). One initial purchase, no renewals. Annual prepayments are not monthly revenue.
Spotlight packs: 1/$2.99, 5/$9.99, 20/$29.99. Extra Seek $1.99. Other extras excluded.
All forecasts are unmeasured hypotheses. Audience overlap may reduce sign-ups.
RevenueCat 2026: 2.1% freemium download-to-paid in 35 days, cross-category.
18+ · consenting hosts · paid disclosure · no purchase necessary · no paid selection advantage. Safety controls remain unverified.
Creator prospects · $3–7K allowance
Nelly SudriCoaches & educators · $5–12K allowance
Jada DeniseCreator prospects · $4–9K allowance
Jacob LucasCoaches & educators · $4–10K allowance
Sabrina ZoharCoaches & educators · $10–25K allowance
Anna KaiCoaches & educators · $10–25K allowance
Why Won’t You Date Me?Dating / comedy podcast · fees unknown
Single and the CitySingles events · NYC + Austin · fees unknown
CitySwoonLocal + virtual singles events · fees unknown
Prospects only. Confirm views, adult audience, fees and willingness before booking.