S
Set&Seek
Sponsored · TikTok
One person who requests my Friday 7 PM time will be selected for a fun movie-trivia video date on Set&Seek.
Views
500K
Users
15K interested
Paid subs
3–3.75K
Monthly gross
$59,970–$74,963
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Set&Seek
Social launch plan
The dating model is the difference
No swiping.
Personality first.
Flexible personality traits. Shared availability. Video before venue.
Base case · $75K marketing spend
$94–343K
Views
5–9.4M
Users
18–66K
Paid
1.8–6.6K
Six-month gross before store fees and costs. Planning range, not a guarantee.
01 / The money
What a marketing budget returns
This is directive marketing. Creators don't say "download the app" — they post a date on the app at a set time, so every viewer has one specific action to take. Dollars buy creator reach. Reach buys users. Users convert to paid plans at $19.99 a month.
| Budget | Creators | Views | App users | Paid subs | Month 1 gross | 6-month gross | Return |
|---|---|---|---|---|---|---|---|
$25K Pilot | 8–12 creators | 1.7–3.1M views | 6–20K | 600–2.0K | $12–40K | $31–104K | 1.2–4.2× |
$75K Scale | 25–35 creators | 5.0–9.4M views | 18–66K | 1.8–6.6K | $36–132K | $94–343K | 1.2–4.6× |
$250K Market entry | 70–100 creators | 17–31M views | 60–220K | 6–22K | $120–440K | $312K–1.14M | 1.2–4.6× |
Current plans: Free $0 · Weekly $7.99 · Monthly $19.99 · Annual $167.99Spend buys views at roughly $8–15 per 1,0000.3–1% of viewers become app users10% of users buy a planAverage paid life ≈ 2.6 monthsDirective asks (a named time, a named action) convert above passive download CTAs
02 / The content
Social post concepts
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Set&Seek
Sponsored · TikTok
Set&Seek starts with personality, flexibility, and a time you are actually free.
Views
120–280K
Users
470–1.2K
Paid subs
24–120
Monthly gross
$480–$2,399
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Set&Seek
Sponsored · TikTok
Firm on kindness. Flexible on nightlife. Your preferences should work like real life.
Views
95–220K
Users
370–940
Paid subs
19–94
Monthly gross
$380–$1,879
Users = projected installs or high-intent requestsPaid = 5–10% of ordinary usersRevenue = paid × $19.99 Monthly
Directive marketing · your projection, made realistic
The 500K-view Sophia post
She isn't saying "download Set&Seek." She's saying she will be on Set&Seek, at 7 PM on Friday, picking one person who requests her time. A named person, a named time, one action — that is what turns views into sign-ups. Your math is correct at the ceiling; the working forecast separates interest from purchases.
Views
500K
Interested users
15K
Likely paid
3–3.75K
Monthly gross
$60–75K
Conversion scenarios
Monthly · $19.99Conservative
10% of interested
1,500 paid
$29,985
Base
20–25%
3,000–3,750 paid
$59,970–$74,963
Upside
40%
6,000 paid
$119,940
Ceiling
100%
15,000 paid
$299,850
The $299,850 result assumes every one of the 15,000 interested people buys. Use $59,970–$74,963 as the realistic planning case before fees and costs.
03 / The people
Who we pay, and what they cost
Lifestyle and dating-adjacent creators who take straightforward paid brand work — no sexual framing, just a paid post. Fees are market estimates for one video plus one story; verify reach and negotiate before any offer.
| Creator | Reach / signal | Est. fee | Users | Paid | Monthly gross | Contact |
|---|---|---|---|---|---|---|
| Sophia Egozi @sophiaegozi1 · TikTok | 280K+ followers ~11.9% reported ER | $3,000–7,000 | 3–15K | 300–3.75K | $6–75K | |
| Kirstie Taylor @kirstietaylorr · TikTok | 247K followers 8.8M total likes | $2,500–6,000 | 350–7.4K | 35–740 | $700–14.8K | |
| Grace Kim @gracefkim · IG/TikTok | 109K combined 14.4K / 90 days | $1,200–3,000 | 250–5.3K | 25–530 | $500–10.6K | |
| Jada Denise @jadababy_0 · TikTok/IG | ~429K combined 28.2M TikTok likes | $4,000–9,000 | 640–12.9K | 64–1.29K | $1.3–25.8K | |
| Agnie @halloagnie · TikTok | 35.6K followers 20.96% reported ER | $400–900 | 50–1.07K | 5–107 | $100–2.1K |
Total estimated fees for these five: $11,100–25,900 per campaign wave.
Directive marketing
Not "download the app." A date on the app.
Passive (everyone else)
"Download Set&Seek. It's different."
No reason to act now. Viewer scrolls on.
Directive (Set&Seek)
"I'm posting a date for Friday 7 PM. Request my time."
A person, a clock, one action. Deadline does the selling.
Why it works
A real time
Immediate reason to join.
A real person
The product holds the opportunity.
Personality first
Fans enter as people, not handles.
Mutual consent
Both sides opt in safely.
Required
18+ · paid-partnership disclosure · published selection rules · no purchase necessary · identity review · private date · mutual recording consent.
04 / The splash
One day. One message. Everywhere.
8:00 AM
01
Brand launch
No Swiping film goes live everywhere.
8:07 AM
02
Creator wave
Personality demos and paid creator posts.
12:00 PM
03
Founder + press
Why dating needs a different model.
6:45 PM
04
Date windows
Creators publish their available time.
7:00 PM
05
Live proof
Private, moderated video dates begin.
What makes Set&Seek different
Other apps change the look.
Set&Seek changes the behavior.
Swipe photos → Explore personality
Match, then stall → Start with availability
Endless messaging → Video before venue
The human point
More attention is not more connection.
Set&Seek is designed to shorten the distance between discovery and a real conversation—not keep people scrolling.